Business to government

Absolutely! Creating a solid strategy that takes local conditions into account can make a huge difference and set you on the right track from the start.

This is how we can help:

• Develop a tailor-made growth strategy and tactical plan
• Keep you updated on regulatory changes in the local market
• Solve regulatory challenges that may arise if you offer innovative solutions or a new business model

We understand that it is a challenge for many companies to identify who the relevant government stakeholders are, let alone shape a message that suits them – especially in an international market where the cultural values are new to the company. And yet it is so important to develop good working relations with government representatives for a successful business venture within the public sector.

This is how we can help:

• Identify key contacts, explain the role they play and how they interact with each other
• Help you to complete proposals and submit tenders
• Give advice on the opportunities of partners and alliances

Getting a company’s message across in a remote market is a delicate affair. It must be adapted to the local market context and placed in channels where the intended recipients will consume the message. This requires deep knowledge not only of the local stakeholders and media channels, but also of your offering, company culture and communication style.

This is how we can help:

• Plan and create an effective communication strategy
• Use our networks, media contacts, and international meeting arenas to support your communication efforts
• Tailor your marketing messages to the local context and key stakeholders, ensuring that you reach the intended audience effectively
• Lower policy hurdles and increase public-sector demand

We know that it can be hard to develop good work relations between your company and the government representatives in a market with a different culture.

Business Sweden’s business developers are well aware of the local business climate, and understand that a well-crafted tactical approach is needed for a successful public sector business venture.

This is how we can help:

• Use our extended contact network to identify important stakeholders
• Create settings and forums that aid transparent communication
• Bridge cultural differences and help you to get your message across in the right context